4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.
Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.
Cookie Consent and Opt-Out. When you first visit our Services, you may be presented with a cookie consent banner. You may accept all cookies, reject non-essential cookies, or manage your preferences. You can also control cookies through your browser settings at any time — most browsers allow you to refuse cookies or delete existing ones. Please note that disabling certain cookies may affect the functionality of our Services. To opt out of interest-based advertising cookies, you may visit http://optout.networkadvertising.org/ or adjust settings in your browser. Google Analytics
We may share your information with Google Analytics to track and analyze the use of the Services. The Google Analytics Advertising Features that we may use include: Remarketing with Google Analytics. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics Advertising Features through Ads Settings and Ad Settings for mobile apps. Other opt out means include http://optout.networkadvertising.org/ and http://www.networkadvertising.org/mobile-choice. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.
5. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.
As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our Services.
Use of AI Technologies
We provide the AI Products through third-party service providers ("AI Service Providers"), including Groq Inc. (llama-3.3-70b-versatile model). As outlined in this Privacy Notice, your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products for purposes outlined in "WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?" You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.
Our AI Products
Our AI Products are designed for the following functions:
How We Process Your Data Using AI
All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties. This ensures high security and safeguards your personal information throughout the process, giving you peace of mind about your data's safety.
6. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than forty eight (48) months past the termination of the user's account.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
Account Deletion and Data Export. Upon deletion of your account, your business data (invoices, products, contacts, purchase records) will be purged from our active systems within 90 days. Before deletion, you may export your data in PDF or Excel format from within the application. Backup copies may be retained for up to 48 months as stated above for legal compliance purposes only. If you are unable to access your account to export data, please contact [email protected] within 30 days of account expiry to request a data export.
GST and Financial Data Retention. Invoice and GST-related financial records may be retained for up to 8 years in compliance with the GST Act, 2017, the Income Tax Act, 1961, and other applicable Indian tax laws, even after account deletion. This retention is mandatory and cannot be waived.
7. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.
Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.
However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, replying "STOP" or "UNSUBSCRIBE" to the SMS messages that we send, or by contacting us using the details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.Account Information
If you would at any time like to review or change the information in your account or terminate your account, you can: - Log in to your account settings and update your user account.
Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.
Rights Under the DPDP Act, 2023 (India). As a Data Principal under India's Digital Personal Data Protection Act, 2023, you have the following rights:
- Right to Access: You may request a summary of personal data we hold about you and the processing activities performed.
- Right to Correction & Erasure: You may request correction of inaccurate data or erasure of personal data that is no longer necessary, subject to legal retention obligations.
- Right to Grievance Redressal: You may raise a grievance with our Data Protection Officer (DPO) at [email protected]. We will respond within 30 days.
- Right to Nominate: You may nominate another individual to exercise your data rights on your behalf in the event of your death or incapacity.
- Right to Withdraw Consent: You may withdraw your consent to processing at any time. Withdrawal does not affect the lawfulness of processing prior to withdrawal.
- Right to Complain: If your grievance is not resolved, you may approach the Data Protection Board of India once it is constituted and operational under the DPDP Act, 2023.
Multi-User and Staff Access. Invoice Max allows account owners to add staff members with role-based access. The account owner (primary subscriber) is solely responsible for all actions performed by staff accounts under their subscription. Staff members' access to data is governed by the permissions set by the account owner. We are not liable for unauthorized access or misuse of data by staff members added by the account owner.
If you have questions or comments about your privacy rights, you may email us at [email protected].
8. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.
9. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.
Well Vox
Data Protection Officer
Idea Square, Off New Link Rd, Veera Desai Industrial Estate, Andheri West
Mumbai, Maharashtra 400053
India
11. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please fill out and submit a data subject access request.
12. INDIA — DIGITAL PERSONAL DATA PROTECTION ACT, 2023
In Short: We comply with India's DPDP Act, 2023 as a Data Fiduciary and respect your rights as a Data Principal.
Invoice Max (operated by Well Vox) is a Data Fiduciary under the Digital Personal Data Protection Act, 2023 (DPDP Act). We process personal data of users located in India in accordance with the provisions of this Act. Specifically:
- We collect personal data only for lawful purposes with your explicit or implied consent where required.
- We do not process personal data for purposes other than those disclosed in this Privacy Notice without fresh consent.
- We take reasonable technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, or loss.
- We will notify the Data Protection Board of India and affected users in case of a personal data breach, as required by the Act.
- Our Data Protection Officer (DPO) can be contacted at [email protected] for any privacy-related queries or grievances.
- We erect and maintain appropriate grievance redressal mechanisms as required under the DPDP Act.
For the avoidance of doubt, processing of personal data of children (persons under 18 years of age) is not permitted on our platform and we do not target children.
13. DATA BREACH NOTIFICATION POLICY
In Short: We will notify you promptly if your personal data is compromised.
In the event that we become aware of a personal data breach that is likely to result in a risk to your rights, we will:
- Notify affected users via email to their registered email address within 72 hours of becoming aware of the breach (where feasible).
- Report the breach to the Data Protection Board of India as required under the DPDP Act, 2023.
- Provide details of the nature of the breach, categories of data affected, likely consequences, and measures taken or proposed to address the breach.
- Take immediate containment and remediation measures, including password resets, session invalidation, and service isolation where necessary.